Product
You can have the best location, the biggest parking lot, the brightest signage and the friendliest staff - but it's the product that makes the sale. And brings the repeat business.
The Mary Brown's chicken that is bringing the people into our outlets and accelerating the growth of Mary Brown's is the result of years of research, testing and more testing.
The product our franchisees offer today is a proven product, with an appeal that is practically an instant success everywhere it is sold.
From the initial selection of a fresh, whole, grade A chicken to the final cooking process in pure Canola oil, the system demands the highest standards. All of our chickens are specially marinated (few restaurants take the trouble). The batter and seasoned breading recipe is our own - no one else has the secret. And the unique cooking units ensure chicken that is crisp on the outside and succulent on the inside.
No wonder our chicken is recognized for its distinctive flavour and high quality.
The right product. And the right people.
That's why Mary Brown's devotes so much time in training programs for you and your staff. Making sure that everyone knows the system and appreciates the need for doing it "the Mary Brown's way".
Training
Our training program is intensive and thorough. Its single-minded purpose is to teach you, as owner/manager, and your staff, how to produce and serve consistently perfect product - profitably.
The program will cover every aspect of your operation. Food preparation, office procedures, basic accounting, hiring and customer relations are just some of the subjects included in the training sessions.
And, to ensure that the high standards are maintained once you are open for business, our service team will continue to help you through continuous monitoring of your operational procedures. It is this constant, ongoing concern and support which sets Mary Brown's apart.
Support
This concern is reflected, too, in the way Mary Brown's works with selected franchise candidates from the very beginning, long before the outlet is open.
We assist you in your financial planning - from determining the exact investment required (which varies by market, unit size and type, etc.) to helping obtain the necessary financing. We utilize sophisticated demographic research data to identify the most promising location, whether it be an existing building or a vacant site. And we'll work with you to custom design the outlet to best suit that specific location.
These are just some of the reasons why Mary Brown's has enjoyed such a growth record in recent years with both existing franchisees opening additional outlets, and new franchisees sharing in the boom.
And Mary Brown's, as a relatively young and most vigorous organization, continues to seek compatible franchisees to open up new and potentially rich markets across Canada.